Football + Beer + Culture
Built by football fans, for football fans who want to experience the city the way locals actually live it — through football culture, craft beer and real matchday rituals.
Why This Guide Exists
Tourist guides show you the city. Sports & Beer shows you how football actually lives inside it.
The perfect spots. The matchday rituals. The streets before and after kickoff. It was built by people who have celebrated, suffered and lived football in these cities for years.
✗ Official Fan Zones
✓ This Guide
"Football was never just the game.
It was the beer after.
The place you stayed too long.
The strangers that became your people."
— Sports & Beer
What You Get
Where football culture actually lives.
Your corner of the city.
Curated by football culture.
Bars worth staying too long in.
Big screens.
Cold beer.
No excuses.
Cantinas, chaos and football soul.
Different moods.
Different matchdays.
Know where to land before kickoff.
What locals never explain twice.
Who Made This
"I didn't discover football culture.
I grew up inside it."
Former football player. Football chairman. Founder of EcoFootball and S&B. Sports & Beer was built from years inside football culture — from stadiums and club environments to bars, terraces and matchdays across Mexico, the United States and Europe.
This isn't a tourist guide. It's a football culture project built by someone who instinctively knows where football actually lives after the final whistle.
Not sponsored. Not a press trip. Not a listicle.
Get The Guide
The city changes on matchday.
The terraces fill.
The beer gets colder.
The right places disappear first.
One-time Payment · Instant Access · No Subscription
Get Instant AccessSports & Beer · World Cup Series
CDMX is the first chapter.
Football culture doesn't stop at one city.
More cities may be added during the tournament.
From People Who've Been There
"I came to Mexico earlier for the league finals and this guide took me to great spots where Mexicans truly live football."
"I followed the guide and went to La No. 20. Now I understand why a Mexican is born wherever the hell he wants. Salud."
"I already had bars saved on Google Maps. This guide completely changed the plan."
"Tengo 36 años, nací y he vivido toda mi vida en CDMX, y aun así esta guía me sorprendió. Cyprez… lugarzazo 🍻"
Final Notes
More cities may be added during the tournament.
Sports & Beer is an independent football culture platform operated by its founder. Our website is sportsnbeer.com. For any privacy-related questions, contact us at hello@sportsnbeer.com.
When you purchase a guide, your payment is processed by Stripe. We do not store your credit card details. We may receive your name and email address to deliver your purchase and send occasional updates related to Sports & Beer.
Your information is used solely to fulfill your order and, if you opt in, to notify you of future releases. We do not sell, rent or share your personal data with third parties for marketing purposes.
This site uses minimal cookies necessary for basic functionality. No tracking or advertising cookies are used.
We use Stripe for payment processing. Their privacy policy is available at stripe.com/privacy.
You may request access to, correction of, or deletion of your personal data at any time by contacting hello@sportsnbeer.com.
This policy may be updated occasionally. The current version is always available on this page.
Sports & Beer City Guides are independently created digital guides. By purchasing, you receive a personal, non-transferable license to access the guide content for your own use.
All content — including text, venue selections, matchday scenarios, zone guides and editorial material — is the intellectual property of Sports & Beer. You may not reproduce, redistribute, resell or publish any part of this guide without written permission.
Venue information, opening hours and local conditions may change. Sports & Beer provides curated recommendations based on research and lived experience, but cannot guarantee the current status of specific venues. Always verify locally before visiting.
Sports & Beer is not affiliated with FIFA, the FIFA World Cup, any football club, league, brewery or official tournament organization. All references to teams, venues and events are for editorial and identification purposes only.
These terms are governed by applicable law. For any questions, contact hello@sportsnbeer.com.
Because Sports & Beer City Guides are digital products with instant access upon purchase, all sales are final. We do not offer refunds once access has been granted.
If you experience a technical issue that prevents access to your guide and our team is unable to resolve it within 48 hours of your request, we will issue a full refund.
Contact us at hello@sportsnbeer.com with your order details and a description of the issue. We respond within 24 hours.
We encourage you to contact us before initiating a chargeback. We are committed to resolving any issue fairly and quickly.
Stay Connected
FOLLOW THE
MATCHDAY
RITUAL.
Football. Beer. Cities. Matchdays.
The culture around them.
Sports & Beer lives beyond the guide.